Here’s the hard reality, your website may as well be invisible on Google if you don’t place in Google’s top 10 results for your target keywords.

75 percent of searchers never go past the first search results list, according to HubSpot, which is why it is so important to rank on Google’s first list.

There are some methods and techniques you can adopt to rank higher on Google, but the chances of ranking on page 1 of Google are limited if you don’t get the basics right.

You will be setting the groundwork for your site to improve its popularity in search by adopting SEO best practices. You can move on to more complex keyword research and link building techniques once you have laid the groundwork.

I will share the 5 SEO best practices in this article that you should pursue to achieve higher search rankings in 2020.

  1. Align your content with the intent to scan
  2. Write a Tag and Meta Convincing Title Summary
  3. Optimize The Pictures
  4. Optimize the Pace of your Page
  5. Using Internal Linking

For example , take a look at the search results for “how to make cookies for oatmeal.”

Example of Search Intent-Informative Intent
Blog posts or videos are the top search results, not eCommerce sites selling oatmeal cookies. Google recognizes that individuals who deliver this particular quest are looking to learn, not to purchase.

On the other hand, eCommerce sites are the top search results for a question like “order oatmeal cookies”. Since Google knows that people are in buying mode in this situation. Therefore, links to oatmeal cookie recipes do not contain the top scores.

Check Example of Purpose-Transactional Purpose
For that purpose, you need to grasp the notion of search intent and build content that aligns with user intent if you want to rank your pages on page 1 of Google in 2020.

Four popular types of search purpose are available:

Informative: When the user is searching for detailed information, a search falls under informative intent. It can be a basic search such as “what is the weather today?” that provides immediate results or something complicated such as “best SEO strategies” that needs a more detailed description.
Navigational: The searcher is searching for a particular website or app in this situation. “Facebook login,” “SEMrush,” and “Amazon” are typical examples of navigational searches.
Commercial: When the consumer is searching for a particular product but has not yet made the final decision, the purpose behind a search is commercial. Searches such as’ best SEO equipment’ and’ best DSLR cameras’ are both commercial searches, for instance.
Transactional: Here, buying is the goal. A decision to purchase a particular product or method has already been taken by the searcher. Searches such as “buy Nikon d500,” “buy Macbook Air,” and “buy groceries online” are examples.
An SEO best practice is that when designing content for your website, you always have the search purpose in mind.

For example, if you want to score “best DSLR cameras” for the keywords, you need to remember that the object of the search here is commercial, not transactional. On which DSLR brand to choose, the consumer is still undecided.

With those particular keywords, there is no point in optimizing your DSLR landing page. “If the search question is” best DSLR cameras, “Google knows what users want. They are searching for choices. They are searching for a blog post or video that lists the best DSLR cameras, not eCommerce sites or product pages.

Bottom line: Create content that aligns with your target audience’s search intent.

  1. Write a Tag and Meta Convincing Title Summary
    Two of the most important meta tags on your website are your website title and meta summary. Let’s first cover the title tags.

Title Tags Type tags
Title tags are clickable headlines that appear from an SEO perspective in search results and are highly important.

Pursuant to Google:

Titles are crucial for providing users with a fast insight into the content of a result and why it is applicable to their query. It is also the key piece of information used to determine which result to click on, so it is vital to use high-quality titles on your web pages.

The first 50-60 characters of a title are usually shown by search engines like Google. As long as you keep your title tag below 60 characters, Google will show the full title on your page.

To bear in mind when designing title tags, here are several other best practices:

Have your goal keywords included.
Write a title that fits the purpose of the quest.
Avoid producing tags of redundant names.
Stop stuffed keywords.
Keep it succinct and informative.
Descriptions of Meta
On a website, the second most significant meta tag is the meta definition. A meta description is a concise overview of a page shown below the title tag in the SERPs.

Title tag example and meta summary
Search rankings are not specifically influenced by meta descriptions, but they can impact click-through rates.

It is best described by Google:

“A meta description tag with a brief, relevant overview of what a specific page is about can normally educate and intrigue users. They are like a pitch that convinces the consumer that the page is exactly what they are looking for.”

Usually, Google truncates meta descriptions to 155-160 characters, so make sure you give your content an accurate rundown while keeping it below 160 characters.

When writing your meta descriptions, here are some best practices to follow:

For each tab, write specific meta descriptions.
Using action-focused copying.
Have your goal keywords included.
Match purpose for search.
Provide an exact description.

  1. Optimize The Pictures
    Photos play a key role in enhancing visitors’ user experience on your site. Chances are that you spend a lot of time finding the right photos on your website to boost your blog posts, product pages, and other relevant pages.

But do you spend an equivalent amount of time on your web optimizing the images? If used the correct way, photos will contribute to the overall SEO of your site and improve organic traffic. Four items you can do to enhance your photos are given below.

Choose the Right Format File
Site speed is an important signal for rating, and photos are often the greatest contributor to the overall size of the website. As a consequence, in order to boost your site’s overall efficiency, you need to optimize images for pace. Picking the right file format is the first step involved in optimizing images, so let’s look at JPEG vs. PNG. To vs. WebP.

JPEG and PNG are the most widely used image formats on the internet. Both of these formats use various compression methods, which is why there can be significantly different file sizes between the two.

Showing JPEG vs PNG-best practices in image optimization
Looking at the difference in file sizes above, declaring JPEG as the simple winner would be easy. But using JPEG as the de facto image format for your web will be a mistake.

Although JPEGs look great for photos (as seen in the above Panda image), PNGs are better suited for text-containing pictures, line drawings, etc. Digital Inspiration ‘s illustration proves my point.

Another alternative, which Google breaks down here, is WebP. They say, “WebP is a modern image format that provides web images with superior lossless and lossy compression.”

Compared with PNGs, WebP lossless images are 26 percent smaller in size.
WebP lossy images at an equivalent SSIM quality index are 25-34% smaller than comparable JPEG images.
Find out more in this Google guide on how to use WebP.

Compress Your Photos
The larger the size of your image file, the longer it takes to load the web page, which is why compressing your photos before uploading them to your site is crucial.

There are, thankfully, some free resources out there that can help you compact your photos.

TinyPNG: To reduce the file size of your PNG and JPEG files, TinyPNG utilizes intelligent lossy compression techniques.
ImageOptim: You can download and use this free tool for all your image compression needs if you are a Mac user. ImageOption is a method that Google has also suggested. It is the best method for JPEG compression by far, but not for PNGs. You are better off using TinyPNG for compressing PNGs.
ShortPixel: You may install this plugin to compress your photos if you run your site on WordPress. The free plan from ShortPixel allows you to compact 100 photos a month.
Provide Alt Text for Photos with
The addition of alt text to images is still a required step, despite improvements in Google’s ability to understand images. It enhances web usability by adding alt text to images and lets browsers better understand the images on your website.

This is what Google says about Alt Text writing:

Focus on producing useful, information-rich content that correctly uses keywords and is in the sense of the content of the page when selecting alt text.

Avoid filling keywords with alt attributes (keyword stuffing) because it results in a negative user experience and can cause spam to be seen on your site.

Be succinct in your explanation when writing alt text for images, and stop stuffing your target keywords.

Lazy-Load Your Photos
Lazy loading is a technique that defers the loading at page load time of non-critical resources (images , videos, etc.). Instead, only when users require them are photos and videos loaded.

Here is how the relation between lazy loading and site output is explained by Google:

“If we load images and video lazily, we reduce the initial load time of the page, the initial weight of the page, and the use of device resources, both of which have positive performance impacts.”

  1. Optimize the Pace of your Page
    If it takes a long time for your website to load, you’ll have a lot of disgruntled users, and your rankings will drop.

There are many free resources, including Google’s very own PageSpeed Insights, that can help you check your page speed; here on SEMrush, you can learn how to boost your Google PageSpeed Insights score.

For this mission, the tool I suggest is GTMetrix. This free tool offers insights into the pace of your page and provides advice on the measures you should take to boost your loading time.

You can also use SEMrush to conduct a web audit and resolve all of your site’s performance problems. Here’s the way:

Here are some other things you can do to make your pages load faster, in addition to image compression:

Allow caching for browsers.
Remove plugins that are redundant.
Reduce the response time of servers.
Scaling down the number of redirects.
Minify Files with CSS and JavaScript.

  1. Using Internal Linking
    Internal links are important because they provide a hierarchy of knowledge for your website and help Google gain a deeper understanding of the material on your page as well. When used the right way, internal ties will dramatically improve your rankings.

Case in point: By improving internal connections, NinjaOutreach increased their organic traffic by 40 percent.

An SEO best practice is adding internal links to pages that need a boost from top-ranking pages on your site.

To detect and correct internal linking errors on your website, you can also use SEMrush. Within SEMrush ‘s Site Audit tool, the Internal Linking Report can be extremely useful in finding issues with the internal link structure of your site.

To produce an audit report, run a web audit for your web on SEMrush.
Click on the “Display Information” button and navigate to Internal Linking.
SEMrush Site Audit Report showing data regarding internal linking
Now on your platform, you can view all the internal connection problems and go about fixing them.