To achieve high search engine rankingst, high-quality backlinks are necessary. That means you need to periodically check your backlinks and delete bad backlinks.
In the past, just by having a large number of backlinks, website owners easily obtained high search engine rankings. With black hat strategies such as purchased, toxic, and spammy backlinks, they ended page one. Websites with dubious and unnatural backlinks are penalized today and are frequently pulled to the bottom of the rankings of search engines.
That implies you need to delete bad backlinks that could have a negative effect on the authority of your site and search rankings. Let us understand why this phase is so important before we discuss how to eliminate bad backlinks.
Why is it critical that bad backlinks are removed?
A critical part of your SEO strategy is backlinks. It serves as a seal of approval when your website attracts numerous backlinks from different authoritative websites. It informs search engines that you are regarded as a reliable source of data by others. This lets them determine, in turn, if your website is worthy of a high rating.
After the launch of Google Penguin in 2012, the consistency of backlinks has been all the more important. Penguin ‘s main goal is to recognize and penalize websites that engage in questionable backlink activities.
It calls your reputation into doubt when your website has multiple bad backlinks. It suggests that to obtain certain ties, you have resorted to abnormal or questionable means.
As a consequence, it activates Google’s spam filter and can penalize your website. Your website is likely to suffer a significant drop in search engine rankings and might even be absolutely prohibited by Google. This can be harmful to your company’s growth and makes it important to delete bad backlinks that come to your web.
Google made Penguin a feature of their core search algorithm in 2016. To detect the chance of spam, it now tracks websites in real-time. For website operators, this has made it all the more important to periodically delete bad backlinks.
You should know the various forms of weak backlinks before you learn how to do that, so you know which ones to delete.
Types of incorrect backlinks
The consistency of the linking site is what separates poor backlinks from good ones. In simple terms, bad backlinks can be defined as links coming from suspicious, irrelevant, and/or low-authority websites to your website. Depending on the type of website they are coming from, they may be divided into various groups.
Here are the various forms of bad backlinks that you would likely encounter:
Links Coming from related Networks
A network of links refers to a community of websites that are linked. Usually, they are designed for the sole purpose of giving you a large number of backlinks. They are disguised as forums or blogs but have very few backlinks that point to any of their posts or threads.
They are also likely to have a large amount of duplicate material between sites and cross-linking.
When backlinks from such link networks are obtained by your website, search engines view it as a suspicious operation. Search engine spiders most frequently de-index networks and devalue the related connections. In fact, the Webmaster Guidelines of Google warn against such link schemes being used.
These are links that appear on all of a website’s pages. They usually appear in a website’s header , footer, and sidebar portion. Websites built on WordPress, for instance, have a WordPress.org connection in the footer portion.
In the pre-Penguin age, website owners used this strategy extensively to easily acquire several backlinks. It is now deemed unnatural, though, and can have your website penalized. Getting a single backlink from an authoritative domain is much better than multiple backlinks from a low-authority one.
Blog Links Comments
In the comments section, if you have ever owned a forum, you may have encountered a flood of spam. In order to prevent Google from indexing these comments, which also contain links to other websites, they are labelled as nofollow. It adversely impacts your inbound connection profile when such spam comments connection to your website.
Submissions from site directories are an successful way of organically earning high-quality backlinks. This applies, however, only to high-authority directories that are important to your niche. It is likely to get penalized if your website has too many backlinks coming from random and low-quality directories.
Links with Anchor Texts that are over-optimized
In your overall SEO approach, the anchor text associated with your backlinks plays a vital role. If your website receives so many backlinks that use specific keyword matching, Google’s spam filter may be activated.
Let’s presume the watch store owns you. Google would view this as unnatural if too many sites connect back to your website using “designer watches” as the anchor text. It may be viewed as a sign of tampering and would penalize your website.
Now that the various types of bad backlinks are better known, let’s take a look at how you can delete them.
Delete Poor Backlinks Measures
You need to do a full backlink audit to find the toxic ones in order to delete bad backlinks. For thousands of connections, doing this manually can be time-consuming and painstaking. Fortunately, based on various criteria, there are a few resources that can help you sort your backlinks.
Now, to delete bad backlinks, let’s take a look at the measures you should follow.
- Collect your data from the backlink checkers
The first move is to compile from various sources a list of all of the backlinks coming to your website. For this function, you can use different tools, such as SpyFu’s backlink checker. You only have to enter your website’s URL and click “search.” This, along with their domain power, will pull up the data of all the sites that connect to you.
Alternatively, the Google Search Console may be used for this purpose. You should first ensure that your domain is linked to Google Analytics in order to do this. First, go to the Google Search Console, press Search Traffic, and pick Your Site Links.
This will take you to the next page where from the “Who links the most” section you have to click on “more”. Finally, to get a list of all your backlinks in CSV format, you have to click on ‘Download more sample links.’
Via Matthew Woodward Picture
- Bad backlinks analysis
In order to eliminate bad backlinks, this is the most important step. You’ll need to manually audit every backlink in this one. You can ask yourself whether the link’s content is important to your website each time you review one. If the content isn’t important, your inbound link profile usually doesn’t add much value to the backlink.
The Google Search Console data obtained from the backlink does not tell you anything about the toxic ones. The SpyFu results will, however, show you the domain intensity of the website that links to you. It is important to find websites with lower domain intensity to eliminate bad backlinks.
You can also run a Google search that includes the name of the website. If the website is not indexed, Google might penalize it, and your rankings might be affected by this. In order to search for a Google page, you can search for “site: domainname.”
In addition, you can verify the spam score of the website. You may use Connection Explorer to verify this. Only enter the website’s URL and you will be able to find the spam score for the website. Your SEO efforts may be adversely affected by a website that has a high spam score.
- Delete backlinks from poor sources
You have to get in contact with the owners or webmasters of the connection sites in this process. The trick is to recommend that bad backlinks be removed without threatening them. Specify the exact backlink location that you want them to remove. To find the webmasters’ contact information, you can use SpyFu’s backlink outreach feature.
- Control and Track
It’s not enough to submit a removal request to the webmasters of linking sites to delete bad backlinks. To find out if they have complied with your order, you have to track your backlinks. If, within 5-10 days, a webmaster does not respond, you may also give them a follow-up email.
- Disavowing the bad backlinks
What happens when your request is not answered by any of the webmasters or when they fail to delete bad backlinks? Luckily, Google helps you to disavow the backlinks that your website doesn’t want to be associated with.
The first move is to build a list to disavow ties. To keep track of this, you should maintain an Excel spreadsheet. First, you just need to go and upload your list to the Google Disavow Links tool. When deciding the search engine rankings of your website, this will tell Google not to accept these link