Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The ultimate guide to using Bing Webmaster Tools — Part 1
    Aug 1, 2018 by Christi Olson
    Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing.
  • Google confirms broad search algorithm update is rolling out
    Aug 1, 2018 by Barry Schwartz
    There is no “fix” if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.
  • Survey: SEO rated the ‘least popular digital marketing channel’
    Aug 1, 2018 by Greg Sterling
    Only 44% of businesses said SEO was a part of their digital strategy.
  • Rebranding your local business? Don’t start without reading these tips
    Aug 1, 2018 by Jamie Pitman
    Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
  • Google Post Insights shows you how well your Google Posts are performing
    Aug 1, 2018 by Barry Schwartz
    Now you can see how well, or poorly, your Google My Business Posts are doing in search and Google Maps.
  • Gerda Taro, first female war photographer, featured in film Google doodle
    Aug 1, 2018 by Barry Schwartz
    Google honors “the little red fox” photographer with a special Google logo.
  • Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
    Jul 31, 2018 by Ginny Marvin
    Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

About The Author

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.