Infographics are now a value-sucking black hole in the universe of content marketing. Back in the day, no one took infographics seriously.
When properly made, infographics are successful at cutting through the clutter and engaging an online audience. Mobile devices further cataputled infographics to top value as millennials betray fleeting focus.
The average person now has a shorter attention span than a goldfish, due to technological advancements such as the widespread acceptance of mobile internet access, Visual content is even more important for catching people’s attention. It should come as no surprise that three times more than any other kind of content, high-quality infographics are liked and shared. As long as your purpose is to provide value to your audience rather than produce linkbait, as a content marketing tool, infographics are still highly successful.
The critical steps of infographic marketing are outlined in this guide, including the selection of the right subject, research performance, content writing, design, and promotion.
- Pick the Right Subject
Once you’ve decided to produce an infographic, the first and most important step is to come up with a good subject.
Timeline infographics (such as inventions, philosophies, and biographies) are good for showing the progression of items. For breaking down the steps involved in completing a task, instructional infographics are useful. Infographics of contrast put two ideologies side by side to describe the discrepancies (think entrepreneurs vs. workers or capitalism vs. communism). Spend some time browsing infographic directories like Nerdgraph and Visual.ly, examining the types of displayed infographics, and you’re sure to come up with some thoughts.
In your field, you’re probably able to think of a trending subject that could be elucidated with a powerful infographic. Check out Google Trends if you can’t, and think about what topics are having the most search queries right now. Resources such as Buzzsumo, Digg, and Reddit are also helpful for an infographic subject to inspire ideas. LinkedIn Pulse is also worth checking out for industry specific content.
Old Content for Re-use
Go through the blogs, presentations, and white papers of your old blog. It could be worth revisiting and repurposing content that earned high levels of dedication into an infographic. Evergreen subject list posts are still perfect candidates for repurposing. If you have customer survey data that offers insights into your business, it may be highly productive to transmit it as an infographic.
Get your facts and basis straight. Your narrative has no legs to stand on without reliable sources and will be rejected immediately.
Statistics and Facts
Look for knowledge within the company that can be transmitted visually. Customer survey results, sales report figures, and market trend details can all be used as references to corroborate your infographic. You might also want to commission a market analysis report, if your budget allows it, to serve as the basis for your infographic.
Though quotes are inherently subjective, they can really help improve the credibility of your statement as long as they are attributed to business experts and opinion leaders. Never underestimate social evidence ‘s strength. In your infographic, you may want to sprinkle some quotations, particularly if they are witty and humorous. Although the strongest basis for infographics is empirical evidence, quotes are a perfect way to introduce a human element into your argument.
It’s time to work data into a powerful story once you’ve gathered a range of convincing facts and statistics.
Thinking visually is the secret to great infographic copying. The text must be sufficiently concise to help the visual elements without distracting attention. It’s better to use a copywriter who has a background in design or is skilled in writing infographic content for this purpose. Now is not the time to demonstrate your complex wordplay or dazzling vocabulary. “Don’t say it; prove it,” rings true when it comes to copying infographics.
You will end up with a bunch of fragmented data points and a frustrated audience without a strong narrative. A narrative encourages the readers to go on an infographic adventure and leave feeling enriched. The best way to start is by putting yourself in the target reader’s shoes and then contemplating the infographic aim (i.e. informing or entertaining). Next, accordingly, reverse engineer the material. Ensure your story travels seamlessly from point to point, allowing your readers to soak up the details at your end before arriving, unrushed.
Your infographic headline should have an immediate effect, promising to communicate useful information or address a question definitively. The introduction is typically the most text-heavy aspect of an infographic and should (if possible) sum up what is to follow in two or three phrases. Subheadings help to break up your infographic into digestible chunks and transfer your readers from one segment to the next for the same purpose that list posts are so successful.
It sounds simple, but infographics can really be ruined by spelling and grammar errors. Once your copy is finalized, make sure that you properly proofread and invite someone else to give their opinion. It becomes increasingly difficult to find your own errors if you’ve worked diligently on your copy for days. This is why it is of critical importance for a second pair of eyes. Unlike a blog post that can be quickly edited, after it has been written and circulated, you certainly would not want to find any spelling errors on your infographic!
Creation is not just about building a stunning aesthetic, it’s about features as well. For this purpose, to ensure the story functions in a visual sense, it is best to draw out the content as a wireframe concept.
An infographic cluttered with photos, text, and data points does not appeal to the eye and destroys the infographic’s primary objective (explaining a concept or imparting visual indications with knowledge). Don’t be afraid to add a lot of negative space around the components of your infographic, which will maximize readability. Things will begin to look messy when visual elements come too close to the edges of your infographic, so always leave a consistent margin of free space around the edges.
Usually, an infographic is 800-1000 pixels wide and much longer in length. Expand the infographic vertically instead of horizontally if you need to add more content, as an unusually large infographic would be more difficult to distribute.
Since an external audience can target your infographic, you don’t have to think about publicly naming the infographic. Instead, only include the business logo and web address in the infographic footer next to the sources. This helps readers to identify your site even though the infographic is reposted by other individuals without linking back to your site.
Use the following tips to build as much engagement as possible to encourage viral action.
Optimization of Landing Page
Ensure that the landing page is as easy to use as possible. Include social media buttons so that people can share it across their favorite channels (such as Twitter, Google+, Pinterest, and Facebook). You may want to add some tweetable quotes on the landing page from the infographic, so individuals can share the information that they find most interesting. Provide your readers with an embedded HTML code below the infographic, so if they want to, they can easily feature it on their own pages.
There are a variety of directories for infographics that will be proud to show their audiences your latest infographic. This would result in a new backlink to your site and, potentially, an increase in traffic. Always remember to carefully follow the submission directions from and site and prepare a short description to accompany your infographic.
Outreach via Guest Posting
Bloggers are often searching for visual content of high quality andcontextually appropriate, to present to their audience. You should be able to find a list of articles on related topics with a simple Google search as long as the subject of the infographic is actually important to people. Just contact the site owners of each blog post you find, tell them that while doing some research you came across their article, tell them what you liked about their article, and then ask them if they would be interested in seeing an infographic on a similar subject.
If you think your infographic is important to your mailing list, drop a message containing a thumbnail of the included infographic and link back to your landing page. It’s better to bring individuals to your website to display the infographic, as this allows them to share it through your social media buttons that are conveniently positioned. Help your readers find their way to the related pages if your infographic applies (hopefully not too overtly) to any of your goods or services.
The Social Media
A thumbnail picture and a hyperlink back to your landing page can promote reshares on Twitter and Facebook.
For Instagram, because of dimensional limitations, it is best to post the infographic in parts. You can also make your own YouTube video that scrolls through parts of the infographic, if your video editing abilities are up to scratch,.
SlideShare is a fantastic forum in the form of a shareable presentation. If you plan to show your infographic as a presentation, it is best to let your designer know in advance
As long as you’re in this for the long haul and want to give your audience meaning, infographics can be a great tool in your search for achievement.